Raising Money
SAFEs vs. priced rounds, term-sheet red flags, how seed VCs actually decide, your first angel check, pitch decks torn down live, venture debt, exit leverage, and running the exit itself. Ten playbooks. Start with SAFEs vs. notes vs. priced rounds →
Getting Customers
Validate demand before you build, customer development as your sales funnel, a repeatable sales motion, pricing and packaging, first contracts, pilots that convert, and enterprise selling. Eight playbooks. Start with Validate demand before you build →
Equity & Legal
Founder stock, vesting and the 83(b) deadline, option pools and advisor bands, patents for AI companies, and founder immigration paths. Four playbooks. Start with Founder stock, vesting, and 83(b) →
Marketing & PR
DIY PR and the founder narrative, the AI-era marketing stack, and marketing an AI product without saying AI. Three playbooks. Start with DIY PR →
Building the Company
Building your executive team, data moats and flywheels, surviving the SaaS repricing, and pricing in the AI era. Four playbooks. Start with the executive team →
Reference
Every benchmark stated in a session with its date, a glossary in the practitioners’ own terms, and the index of the sessions behind the site. Browse the benchmarks →